In this episode of the Business Coach podcast, host David Finkel focuses on how to protect your gross profit margin through an insightful coaching session. Addressing the real-life challenges of a coaching client, David examines pricing strategies, the importance of understanding gross profit margins, and key tactics to avoid scope creep. Learn actionable steps to raise prices on low-performing clients and how to effectively sell based on value rather than hours. This episode is essential for anyone looking to build a more profitable and sustainable business.

00:00 Introduction: Understanding Client Pricing
00:38 Welcome to the Business Coach Podcast
01:13 Client Case Study: Gross Profit Margin Challenge
02:14 Strategies to Improve Gross Profit Margin
04:19 Raising Prices for Long-Term Clients
08:14 Switching to Value-Based Pricing
11:28 Avoiding Scope Creep in Fixed-Price Projects
16:06 Conclusion: Protecting Your Business
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